Marketing in Publishing (e-bog) af Forsyth, Patrick
Forsyth, Patrick (forfatter)

Marketing in Publishing e-bog

329,95 DKK (inkl. moms 412,44 DKK)
Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement.Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marke...
E-bog 329,95 DKK
Forfattere Forsyth, Patrick (forfatter)
Forlag Routledge
Udgivet 4 januar 2002
Længde 176 sider
Genrer 1DBK
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781134746651
Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement.Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process.Marketing in Publishing gives expert guidance on different elements of the marketing process, including advice on promotional and direct mail options, and a step-by-step section on how to make an effective sales call. It includes a valuable discussion of fusing market research intelligently to identify new opportunities and market niches. The book also features an authoritative chapter evaluating the importance of electronic publishing.Completely up-to-date, Marketing in Publishing will be essential reading both for those working in marketing and editorial departments, and for students of publishing studies.