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Relationship Marketing in Professional Services (e-bog) af Halinen, Aino
Halinen, Aino (forfatter)

Relationship Marketing in Professional Services e-bog

348,37 DKK (inkl. moms 435,46 DKK)
Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.
E-bog 348,37 DKK
Kan læses i vores apps til iPhone/iPad og Android.
Forfattere Halinen, Aino (forfatter)
Forlag Routledge
Udgivet 12 november 2012
Længde 392 sider
Genrer 1DNF
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781134758142

Beskrivelse

Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.