Global Business Strategy: Asian Perspective e-bog
359,43 DKK
(inkl. moms 449,29 DKK)
Given the rise of Asia in the global economy in recent decades, it is important to understand the uniqueness of Asian business. This book first introduces the core strategies prevalent in Western business, and then explains how they can be applied or adapted to Asian business. When necessary, modified or new business models (as developed by the author) are utilized to better explain Asian busin...
E-bog
359,43 DKK
Forlag
World Scientific
Udgivet
18 marts 2010
Længde
348 sider
Genrer
1F
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9789813107519
Given the rise of Asia in the global economy in recent decades, it is important to understand the uniqueness of Asian business. This book first introduces the core strategies prevalent in Western business, and then explains how they can be applied or adapted to Asian business. When necessary, modified or new business models (as developed by the author) are utilized to better explain Asian business. Furthermore, this book deals not just with the theory, but also with practice. Several real-life case studies and examples are discussed in order to compare and contrast the Asian and Western perspectives on global business strategy. Readers will therefore gain an enhanced understanding of Asian business and formulation of Asian business strategy.