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Japanese Consumer Dynamics (e-bog) af -
Haghirian, P. (redaktør)

Japanese Consumer Dynamics e-bog

436,85 DKK (inkl. moms 546,06 DKK)
Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.
E-bog 436,85 DKK
Kan læses i vores apps til iPhone/iPad og Android.
Forfattere Haghirian, P. (redaktør)
Forlag Palgrave Macmillan
Udgivet 24 november 2010
Genrer 1F
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9780230302228

Beskrivelse

Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.