Marketing Hope e-bog
265,81 DKK
(inkl. moms 332,26 DKK)
Multilevel marketing and pyramid schemes promote the idea that participants can easily become rich. These popular economies turn ordinary people into advocates of their interests and missionaries of the American Dream. Marketing Hope looks at how different types of get-rich-quick schemes manifest themselves in a Siberian town. By focusing on their social dynamics, Leonie Schiffauer provides in...
E-bog
265,81 DKK
Forlag
Berghahn Books
Udgivet
3 maj 2019
Længde
186 sider
Genrer
1FCS
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9781789200133
Multilevel marketing and pyramid schemes promote the idea that participants can easily become rich. These popular economies turn ordinary people into advocates of their interests and missionaries of the American Dream. Marketing Hope looks at how different types of get-rich-quick schemes manifest themselves in a Siberian town. By focusing on their social dynamics, Leonie Schiffauer provides insights into how capitalist logic is learned and negotiated, and how it affects local realities in a post-Soviet environment.