Marketing Hope (e-bog) af Schiffauer, Leonie
Schiffauer, Leonie (forfatter)

Marketing Hope e-bog

265,81 DKK (inkl. moms 332,26 DKK)
Multilevel marketing and pyramid schemes promote the idea that participants can easily become rich. These popular economies turn ordinary people into advocates of their interests and missionaries of the American Dream. Marketing Hope looks at how different types of get-rich-quick schemes manifest themselves in a Siberian town. By focusing on their social dynamics, Leonie Schiffauer provides in...
E-bog 265,81 DKK
Forfattere Schiffauer, Leonie (forfatter)
Udgivet 3 maj 2019
Længde 186 sider
Genrer 1FCS
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781789200133
Multilevel marketing and pyramid schemes promote the idea that participants can easily become rich. These popular economies turn ordinary people into advocates of their interests and missionaries of the American Dream. Marketing Hope looks at how different types of get-rich-quick schemes manifest themselves in a Siberian town. By focusing on their social dynamics, Leonie Schiffauer provides insights into how capitalist logic is learned and negotiated, and how it affects local realities in a post-Soviet environment.