Behaviour in Space: Rural Marketing in an Underdeveloped Economy e-bog

The Book deals basically with the sensitive issue that touches and worries every right thinking Indian today, viz., as to how our country can achieve and hold on to standards envisaged by a galaxy of men - Gandhi and the like. An attempt is made in this volume to present in an objective manner achievements and failures of governmental system with particular reference to the National Front Government vis-a-vis their election manifesto. The book elineates attitudes and values that pose a challenge to our very survival, and stresses those that are required to revive the life-cells, highlighting the paramount need of following the highest standards of public morality of the CLEAN LIFE, CLEAN POLITICS and CLEAN ADMINISTRATION from TOP including VIPs, Leaders especially political leaders, Senior Bureaucrats, Technocrats, Intellectuals, Journalists and Business Magnates et al UNTO THE LAST. Endeavour has also been made here to present basic corrective measures for achieving these ideals. The matter presented in the book, it is hoped, will prompt everybody, who is feeling uneasy and anxious about the quality of our National Life, to reflect on these vital issues.