Elite China e-bog
230,54 DKK
(inkl. moms 288,18 DKK)
A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands ...
E-bog
230,54 DKK
Forlag
Wiley
Udgivet
22 december 2011
Genrer
1FPC
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9781118179192
A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.