Language and Popular Culture in Japan (e-bog) af Moeran, Brian
Moeran, Brian (forfatter)

Language and Popular Culture in Japan e-bog

403,64 DKK (inkl. moms 504,55 DKK)
When this book was originally published it was the first work of its kind to examine the way in which language is used to express the 'myth' of advertising slogans and other popular cultural forms. By making use of general theories from the disciplines of anthropology, linguistics, media studies and semiotics, the book attempts to demystify Japanese culture as it has been hitherto presented in ...
E-bog 403,64 DKK
Forfattere Moeran, Brian (forfatter)
Forlag Routledge
Udgivet 18 oktober 2010
Længde 196 sider
Genrer 1FPJ
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781136916830
When this book was originally published it was the first work of its kind to examine the way in which language is used to express the 'myth' of advertising slogans and other popular cultural forms. By making use of general theories from the disciplines of anthropology, linguistics, media studies and semiotics, the book attempts to demystify Japanese culture as it has been hitherto presented in the West, and shows how such cultural forms as 'noodle westerns' and high-school baseball uphold the well-known ideologies of 'selflessness', 'diligence', 'compliance' and 'co-operation' typically associated with the Japanese. Ultimately, the book poses the question: are those whom we call the Japanese 'real' people in their own right, or merely a nation acting out a part written for them by Western civilisation?