Dansk
Public Relations in Japan e-bog
359,43 DKK
(inkl. moms 449,29 DKK)
Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR ...
E-bog
359,43 DKK
Forlag
Routledge
Udgivet
21 september 2018
Længde
186 sider
Genrer
1FPJ
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781351797740
Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR "e;gurus"e; defining the field.