Modernity Bluff e-bog
403,64 DKK
(inkl. moms 504,55 DKK)
In Cte d'Ivoire, appearing modern is so important for success that many young men deplete their already meager resources to project an illusion of wealth in a fantastic display of Western imitation, spending far more than they can afford on brand name clothing, accessories, technology, and a robust nightlife. Such imitation, however, is not primarily meant to deceive-rather, as Sasha Newell arg...
E-bog
403,64 DKK
Forlag
University of Chicago Press
Udgivet
14 maj 2012
Længde
296 sider
Genrer
1HFDY
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9780226575216
In Cte d'Ivoire, appearing modern is so important for success that many young men deplete their already meager resources to project an illusion of wealth in a fantastic display of Western imitation, spending far more than they can afford on brand name clothing, accessories, technology, and a robust nightlife. Such imitation, however, is not primarily meant to deceive-rather, as Sasha Newell argues in The Modernity Bluff, it is an explicit performance so valued in Cte d'Ivoire it has become a matter of national pride.Called bluffeurs, these young urban men operate in a system of cultural economy where reputation is essential for financial success. That reputation is measured by familiarity with and access to the fashionable and expensive, which leads to a paradoxical state of affairs in which the wasting of wealth is essential to its accumulation. Using the consumption of Western goods to express their cultural mastery over Western taste, Newell argues, bluffeurs engage a global hierarchy that is profoundly modern, one that values performance over authenticityhighlighting the counterfeit nature of modernity itself.