Marketing Schools, Marketing Cities e-bog
359,43 DKK
(inkl. moms 449,29 DKK)
Discuss real estate with any young family and the subject of schools is certain to come up-in fact, it will likely be a crucial factor in determining where that family lives. Not merely institutions of learning, schools have increasingly become a sign of a neighborhood's vitality, and city planners have ever more explicitly promoted "e;good schools"e; as a means of attracting more afflu...
E-bog
359,43 DKK
Forlag
University of Chicago Press
Udgivet
23 april 2013
Længde
280 sider
Genrer
1KBBEP
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9780226016962
Discuss real estate with any young family and the subject of schools is certain to come up-in fact, it will likely be a crucial factor in determining where that family lives. Not merely institutions of learning, schools have increasingly become a sign of a neighborhood's vitality, and city planners have ever more explicitly promoted "e;good schools"e; as a means of attracting more affluent families to urban areas, a dynamic process that Maia Bloomfield Cucchiara critically examines in Marketing Schools, Marketing Cities. Focusing on Philadelphia's Center City Schools Initiative, she shows how education policy makes overt attempts to prevent, or at least slow, middle-class flight to the suburbs. Navigating complex ethical terrain, she balances the successes of such policies in strengthening urban schools and communities against the inherent social injustices they propagate-the further marginalization and disempowerment of lowerclass families. By asking what happens when affluent parents become "e;valued customers,"e; Marketing Schools, Marketing Cities uncovers a problematic relationship between public institutions and private markets, where the former are used to leverage the latter to effect urban transformations.