Go Figure! New Directions in Advertising Rhetoric (e-bog) af Phillips, Barbara J.
Phillips, Barbara J. (forfatter)

Go Figure! New Directions in Advertising Rhetoric e-bog

2190,77 DKK (inkl. moms 2738,46 DKK)
Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase. The editors of &quote;Go Figure! New Directions...
E-bog 2190,77 DKK
Forfattere Phillips, Barbara J. (forfatter)
Forlag Routledge
Udgivet 18 december 2014
Længde 336 sider
Genrer 2AB
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781317469605
Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase. The editors of "e;Go Figure! New Directions in Advertising Rhetoric"e; have been involved in developing the scholarship of advertising rhetoric for many years. In this volume they have assembled the most current and authoritative new perspectives on this topic. The chapter authors all present previously unpublished concepts that represent advances beyond what is already known about advertising rhetoric. In the opening and closing chapters editors Ed McQuarrie and Barbara Phillips provide an integrative view of the current state of the art in advertising rhetoric.