Go Figure! New Directions in Advertising Rhetoric e-bog
2190,77 DKK
(inkl. moms 2738,46 DKK)
Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase. The editors of "e;Go Figure! New Directions...
E-bog
2190,77 DKK
Forlag
Routledge
Udgivet
18 december 2014
Længde
336 sider
Genrer
2AB
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9781317469612
Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase. The editors of "e;Go Figure! New Directions in Advertising Rhetoric"e; have been involved in developing the scholarship of advertising rhetoric for many years. In this volume they have assembled the most current and authoritative new perspectives on this topic. The chapter authors all present previously unpublished concepts that represent advances beyond what is already known about advertising rhetoric. In the opening and closing chapters editors Ed McQuarrie and Barbara Phillips provide an integrative view of the current state of the art in advertising rhetoric.