Dansk
Glaxo e-bog
253,01 DKK
(inkl. moms 316,26 DKK)
Originally published in 1992, this study of Glaxo, from its beginnings to 1962, was based on unprecedented and unparalleled archival access to the company records. It gives a detailed account of the global operations of Glaxo, and describes not only the evolution of its international business, but studies its research and development programmes, its products, and its marketing and management. I...
E-bog
253,01 DKK
Forlag
Cambridge University Press
Udgivet
24 marts 2012
Genrer
3JJ
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9781139142144
Originally published in 1992, this study of Glaxo, from its beginnings to 1962, was based on unprecedented and unparalleled archival access to the company records. It gives a detailed account of the global operations of Glaxo, and describes not only the evolution of its international business, but studies its research and development programmes, its products, and its marketing and management. It was the first comprehensive study of a UK-based drugs company and one of the relatively few scholarly studies written of front-ranking world companies.