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  3. Contemporary Thoughts on Corporate Branding and Corporate Identity Management
Contemporary Thoughts on Corporate Branding and Corporate Identity Management (e-bog) af -
Karaosmano?lu, Elif (redaktør)

Contemporary Thoughts on Corporate Branding and Corporate Identity Management e-bog

875,33 DKK (inkl. moms 1094,16 DKK)
A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.
E-bog 875,33 DKK
Kan læses i vores apps til iPhone/iPad og Android.
Forfattere Karaosmano?lu, Elif (redaktør)
Forlag Palgrave Macmillan
Udgivet 23 oktober 2008
Genrer Design, Industrial and commercial arts, illustration
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9780230583221

Beskrivelse

A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.