Creative Strategy and the Business of Design e-bog
131,30 DKK
(inkl. moms 164,12 DKK)
The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesnt teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brai...
E-bog
131,30 DKK
Forlag
HOW Books
Udgivet
14 juni 2016
Længde
192 sider
Genrer
Graphic design
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781440341618
The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesnt teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, youll learn about the business objectives and marketing decisions that drive your creative work. The curtains been pulled away as marketing-speak and business jargon are translated into tools to help you:Understand client requests from a business perspectiveBuild a strategic framework to inspire visual conceptsIncrease your relevance in an evolving industryRedesign your portfolio to showcase strategic thinkingWin new accounts and grow existing relationshipsYou already have the creativity; now its time to gain the business insight. Once you understand what the people across the table are thinking, youll be able to think how they think to do what we do.