Dansk
Packaging the Brand e-bog
317,82 DKK
(inkl. moms 397,28 DKK)
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packagin...
E-bog
317,82 DKK
Forlag
Bloomsbury Visual Arts
Udgivet
7 september 2017
Længde
208 sider
Genrer
Graphic design
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781350034228
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.