Dansk
Packaging the Brand e-bog
317,82 DKK
(inkl. moms 397,28 DKK)
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packagin...
E-bog
317,82 DKK
Forlag
AVA Publishing
Udgivet
26 april 2011
Længde
208 sider
Genrer
Graphic design
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9782940439799
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.