Dansk
Wallace, Dan
(forfatter)
Physics of Brand e-bog
148,75 DKK
Welcome to a brand-new way of thinking about branding.The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, youll gain a new perspective on brand growth …
Welcome to a brand-new way of thinking about branding.The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, youll gain a new perspective on brand growth and interaction. Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.
E-bog
148,75 DKK
Forlag
HOW Books
Udgivet
21.07.2016
Længde
192 sider
Genrer
Graphic design
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781440342691
Welcome to a brand-new way of thinking about branding.The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, youll gain a new perspective on brand growth and interaction. Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.