Digital Type Design for Branding (e-bog) af Boss, Stephen
Boss, Stephen (forfatter)

Digital Type Design for Branding e-bog

436,85 DKK (inkl. moms 546,06 DKK)
The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly ...
E-bog 436,85 DKK
Forfattere Boss, Stephen (forfatter)
Udgivet 17 januar 2018
Længde 224 sider
Genrer AKD
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781498777216
The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs. Key FeaturesA how-to resource for designers to referencee while designing letterforms.The designer will be left with a clear understanding of why letterforms look the way they do, and the moethod and order of letterform development, enabling the designer to draw on history when developing their glyphs.How-to illustrations will highlight the process and downloadable vectors will give the designer templates to begin their project.This book gives designers a solid footing when designing a series of characters without developing a complete alphabet.Custom typography is a growing trend and every newly minted designer should have a practical knowledge of the origins of letters and the method of building letterforms.