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Innovative Solutions e-bog
619,55 DKK
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Expanding into emerging markets brings with it a specific set of challenges for designing products and services. Not only do cultural differences play a role in what, how, and why customers behave the way they do, but existing technologies, distribution channels, and the wants and needs of consumers become additional challenges when establishing ma
E-bog
619,55 DKK
Forlag
CRC Press
Udgivet
16 august 2010
Længde
260 sider
Genrer
AKP
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9781439810507
Expanding into emerging markets brings with it a specific set of challenges for designing products and services. Not only do cultural differences play a role in what, how, and why customers behave the way they do, but existing technologies, distribution channels, and the wants and needs of consumers become additional challenges when establishing ma