Strategic Content Design e-bog

Good content isnt magicalits thoughtful, creative, and well researched words put together with finesse. In Strategic Content Design, youll learn how to create effective content, using hard-won research methods, best practices, and proven tips for conducting quantitative and qualitative content-focused research and testing.This is me, shouting from the rooftops:Strategic Content Designbelongs in the hands of absolutely anyone who cares about content in UXby which I meanEVERYONE.Kristina Halvorson, CEO and Founder, Brain TrafficWho Should Read This Book?Content professionals of all typescopywriters, strategists, designers, managers, operations managers, and leaders of content people. Its also useful if youre part of a user experience or product team, including UX writers, researchers, and software developers.TakeawaysRealistically assess the current state of your content.Learn how to write content research questions.Create a content research study and evaluate your contents effectiveness.Identify which specific words or content elements to test.Determine which research methods and tools are ideal for your teams content research needs.Elevate the role of content design in your company, proving that content is key to creating an outstanding customer experienceand improving your bottom line.Create a content research roadmap.Learn from professional content people in case studies that highlight practical examples.