Visual Merchandising for Fashion e-bog
230,54 DKK
(inkl. moms 288,18 DKK)
Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product.As part of the Basics Fashion Management series, Bailey and Baker introduce the principles und...
E-bog
230,54 DKK
Forlag
Bloomsbury Visual Arts
Udgivet
21 oktober 2021
Længde
232 sider
Genrer
Fashion and textile design
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781350071605
Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product.As part of the Basics Fashion Management series, Bailey and Baker introduce the principles underpinning successful visual merchandising using examples from budget, mid-range and luxury brands. These real-world examples take the form of detailed case studies and interviews, providing hands-on advice from all levels of industry. This revised edition includes additional coverage of online visual merchandising, lighting techniques, mannequin dressing and integrating technology into displays.