Visual Merchandising for Fashion (e-bog) af Jonathan Baker, Baker
Jonathan Baker, Baker (forfatter)

Visual Merchandising for Fashion e-bog

230,54 DKK (inkl. moms 288,18 DKK)
Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product.As part of the Basics Fashion Management series, Bailey and Baker introduce the principles und...
E-bog 230,54 DKK
Forfattere Jonathan Baker, Baker (forfatter)
Udgivet 21 oktober 2021
Længde 232 sider
Genrer Fashion and textile design
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781350071605
Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product.As part of the Basics Fashion Management series, Bailey and Baker introduce the principles underpinning successful visual merchandising using examples from budget, mid-range and luxury brands. These real-world examples take the form of detailed case studies and interviews, providing hands-on advice from all levels of industry. This revised edition includes additional coverage of online visual merchandising, lighting techniques, mannequin dressing and integrating technology into displays.