Dansk
TV Commercials: How to Make Them e-bog
473,39 DKK
(inkl. moms 591,74 DKK)
Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements o...
E-bog
473,39 DKK
Forlag
Routledge
Udgivet
25 januar 2013
Længde
256 sider
Genrer
APF
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781136070297
Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.