
Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept to Release ebook
329,95 DKK
(incl. VAT 412,44 DKK)
Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process - from concept to post-production - and illustrates how creative decisions at each stage will impact the marketability of a film.In this book, marketing experts Schwartz and MacDonald welcome you behind the curtain into the inn...
Ebook
329,95 DKK
Publisher
Routledge
Published
8 August 2019
Length
302 pages
Genres
APFX
Language
English
Format
epub
DRM
LCP
ISBN
9781351613446
Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process - from concept to post-production - and illustrates how creative decisions at each stage will impact the marketability of a film.In this book, marketing experts Schwartz and MacDonald welcome you behind the curtain into the inner workings of Marketing department at both the studios and independents. They also track films of different budgets (studio, genre, independent and documentary) through the marketing process, examining how each discipline will approach your film. Featuring interviews with both marketers and filmmakers throughout, an extensive glossary and end-of-chapter exercises, The Marketing Edge for Filmmakers offers a unique introduction to film marketing and a practical guide for understanding the impact of marketing on your film.