Who's Listening? (e-bog) af Silvery, Robert J.E.
Silvery, Robert J.E. (forfatter)

Who's Listening? e-bog

288,10 DKK (inkl. moms 360,12 DKK)
This book, first published in 1974, is the story of BBC Audience Research, a behind-the-scenes activity that has always been the subject of some curiosity. It describes the early, tentative experiments, designed both to develop ways of applying the techniques of social research to broadcasting and to win the confidence of BBC staff. The way World War II, which deprived programme planners of man...
E-bog 288,10 DKK
Forfattere Silvery, Robert J.E. (forfatter)
Forlag Routledge
Udgivet 14 oktober 2016
Længde 219 sider
Genrer APW
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781315444239
This book, first published in 1974, is the story of BBC Audience Research, a behind-the-scenes activity that has always been the subject of some curiosity. It describes the early, tentative experiments, designed both to develop ways of applying the techniques of social research to broadcasting and to win the confidence of BBC staff. The way World War II, which deprived programme planners of many of their familiar landmarks, acted as a fillip to audience research, which emerged at the end of the war as an established and accepted adjunct to broadcasting, is described in detail.