Black Social Dance in Television Advertising e-bog
151,31 DKK
(inkl. moms 189,14 DKK)
The influence of dance upon consumers has long been understood by advertisers. This work investigates the use of black social dance in television advertising. Covering the 1950s through the 2010s in the United States, dance is shown to provide value to brands and to affect consumption experiences. An interdisciplinary work drawing upon anthropological, phenomenological and cultural theoretical ...
E-bog
151,31 DKK
Forlag
McFarland
Udgivet
10 januar 2014
Længde
200 sider
Genrer
Television
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9780786486953
The influence of dance upon consumers has long been understood by advertisers. This work investigates the use of black social dance in television advertising. Covering the 1950s through the 2010s in the United States, dance is shown to provide value to brands and to affect consumption experiences. An interdisciplinary work drawing upon anthropological, phenomenological and cultural theoretical approaches, the text provides a theory of dance for a culture that has consistently drawn upon African-American arts to sell products.