Black Social Dance in Television Advertising (e-bog) af Carla Stalling Huntington, Huntington

Black Social Dance in Television Advertising e-bog

151,31 DKK (inkl. moms 189,14 DKK)
The influence of dance upon consumers has long been understood by advertisers. This work investigates the use of black social dance in television advertising. Covering the 1950s through the 2010s in the United States, dance is shown to provide value to brands and to affect consumption experiences. An interdisciplinary work drawing upon anthropological, phenomenological and cultural theoretical ...
E-bog 151,31 DKK
Forfattere Carla Stalling Huntington, Huntington (forfatter)
Forlag McFarland
Udgivet 10 januar 2014
Længde 200 sider
Genrer Television
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9780786486953
The influence of dance upon consumers has long been understood by advertisers. This work investigates the use of black social dance in television advertising. Covering the 1950s through the 2010s in the United States, dance is shown to provide value to brands and to affect consumption experiences. An interdisciplinary work drawing upon anthropological, phenomenological and cultural theoretical approaches, the text provides a theory of dance for a culture that has consistently drawn upon African-American arts to sell products.