Delivering Olympic and Elite Sport in a Cross Cultural Context e-bog

This book examines the impact of the 2008 Beijing Olympics and the 2012 London Olympic Games and highlights the latesta findingsa in the areas of sport policy, elite sports system,a sport media, sport facility managementa and sport sociala development ina the two host countries - China and Britain.a Ita identifiesa the rolea of national and local governments,a universities and educational institutions in the delivery of elite sport ina differenta cultural and social settings. Aspects of the elite sports system are also analysed, such as elite athletes' training and education,a athletes' rights and welfare both during and after an athlete's career. Finally, the book considers the legacy of the Olympic Games in the areas of sport participation, public diplomacy, education and cultural communication ina Europe and China.This book was originally published as a special issue of The International Journal of the History of Sport.