Can I Change Your Mind? e-bog
139,13 DKK
(inkl. moms 173,91 DKK)
These days, we all need the ability to argue a case effectively inwriting. Drawing on his long experience as a leading copywriter,Lindsay Camp shows how it's done-whether the 'end product' is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty email to your boss. Engaging, entertaining and-as you'd expect-highly persuasive, Can I Change Your Mind? will...
E-bog
139,13 DKK
Udgivet
1 juli 2011
Længde
256 sider
Genrer
Creative writing and creative writing guides
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781408156773
These days, we all need the ability to argue a case effectively inwriting. Drawing on his long experience as a leading copywriter,Lindsay Camp shows how it's done-whether the 'end product' is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty email to your boss. Engaging, entertaining and-as you'd expect-highly persuasive, Can I Change Your Mind? will change the way you think about the words you use for ever.'This is a cunning, masterly and hugely readable book. You'll learnat least as much from how he writes as from what he writes about-andthat's saying a great deal.' Jeremy Bullmore (columnist for Campaign, Management Today and The Guardian)'I hope it's read by every marketing manager, sales director, customer relations officer and chief executive in the land.' Jeremy Bullmore'A masterpiece in persuasive writing.' Management Today, (September 2007)