Writing Copy For Dummies (e-bog) af Kranz, Jonathan
Kranz, Jonathan (forfatter)

Writing Copy For Dummies e-bog

115,53 DKK (inkl. moms 144,41 DKK)
Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you w...
E-bog 115,53 DKK
Forfattere Kranz, Jonathan (forfatter)
Forlag For Dummies
Udgivet 4 maj 2011
Genrer Writing and editing guides
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781118069936
Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more. Discover How To: * Write compelling headlines and body copy * Turn your research into brilliant ideas * Create motivational materials for worthy causes * Fix projects when they go wrong * Land a job as a copywriter