Media Management in the Age of Giants e-bog
509,93 DKK
(inkl. moms 637,41 DKK)
The emergence of giant media corporations has created a new era in mass communications. The world of media giantswith a focus on the bottom linemakes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of cont...
E-bog
509,93 DKK
Udgivet
15 august 2012
Længde
416 sider
Genrer
CBWJ
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9780826351647
The emergence of giant media corporations has created a new era in mass communications. The world of media giantswith a focus on the bottom linemakes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age?Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.