Media Management in the Age of Giants (e-bog) af Herrick, Dennis F.
Herrick, Dennis F. (forfatter)

Media Management in the Age of Giants e-bog

509,93 DKK (inkl. moms 637,41 DKK)
The emergence of giant media corporations has created a new era in mass communications. The world of media giantswith a focus on the bottom linemakes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of cont...
E-bog 509,93 DKK
Forfattere Herrick, Dennis F. (forfatter)
Udgivet 15 august 2012
Længde 416 sider
Genrer CBWJ
Sprog English
Format epub
Beskyttelse LCP
ISBN 9780826351647
The emergence of giant media corporations has created a new era in mass communications. The world of media giantswith a focus on the bottom linemakes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age?Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.