Strategic Writing for UX e-bog
245,52 DKK
(inkl. moms 306,90 DKK)
When you depend on users to perform specific actionslike buying tickets, playing a game, or riding public transitwell-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, youll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.UX content strategist Tor...
E-bog
245,52 DKK
Forlag
O'Reilly Media
Udgivet
12 juni 2019
Længde
194 sider
Genrer
CBWT
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781492049340
When you depend on users to perform specific actionslike buying tickets, playing a game, or riding public transitwell-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, youll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. Youll use frameworks and patterns for content, methods to measure the contents effectiveness, and processes to create the collaboration necessary for success. Youll also structure your voice throughout so that the brand is easily recognizable to its audience.Learn how UX content works with the software development lifecycleUse a framework to align the UX content with product principlesExplore content-first design to root UX text in conversationLearn how UX text patterns work with different voicesProduce text thats purposeful, concise, conversational, and clear