Corpus Approaches to Critical Metaphor Analysis (e-bog) af Charteris-Black, Jonathan

Corpus Approaches to Critical Metaphor Analysis e-bog

875,33 DKK (inkl. moms 1094,16 DKK)
In a stimulating and novel approach, this book explains why metaphors are persuasive, suggesting that they are ideologically effective because they are cognitively plausible and evoke an emotional response. 'Critical Metaphor Analysis' is then developed in a series of corpus-based studies in which analysis of collocations provides insight into the cognitive motivation and expressive connotation...
E-bog 875,33 DKK
Forfattere Charteris-Black, Jonathan (forfatter)
Udgivet 17 februar 2004
Genrer Sociolinguistics
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9780230000612
In a stimulating and novel approach, this book explains why metaphors are persuasive, suggesting that they are ideologically effective because they are cognitively plausible and evoke an emotional response. 'Critical Metaphor Analysis' is then developed in a series of corpus-based studies in which analysis of collocations provides insight into the cognitive motivation and expressive connotation of metaphor. By unifying traditional and cognitive semantic with pragmatic approaches, the reader becomes aware of the importance of metaphor in persuasive language.