Corpus Approaches to Critical Metaphor Analysis e-bog
875,33 DKK
(inkl. moms 1094,16 DKK)
In a stimulating and novel approach, this book explains why metaphors are persuasive, suggesting that they are ideologically effective because they are cognitively plausible and evoke an emotional response. 'Critical Metaphor Analysis' is then developed in a series of corpus-based studies in which analysis of collocations provides insight into the cognitive motivation and expressive connotation...
E-bog
875,33 DKK
Forlag
Palgrave Macmillan
Udgivet
17 februar 2004
Genrer
Sociolinguistics
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9780230000612
In a stimulating and novel approach, this book explains why metaphors are persuasive, suggesting that they are ideologically effective because they are cognitively plausible and evoke an emotional response. 'Critical Metaphor Analysis' is then developed in a series of corpus-based studies in which analysis of collocations provides insight into the cognitive motivation and expressive connotation of metaphor. By unifying traditional and cognitive semantic with pragmatic approaches, the reader becomes aware of the importance of metaphor in persuasive language.