Neuroscience of Multimodal Persuasive Messages (e-bog) af Remley, Dirk
Remley, Dirk (forfatter)

Neuroscience of Multimodal Persuasive Messages e-bog

348,37 DKK (inkl. moms 435,46 DKK)
In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages. Using existing theories from multimodal rhetoric and specific findings from neurobiological studies, the book shows possible applications of the model through case studies related to persuasive ...
E-bog 348,37 DKK
Forfattere Remley, Dirk (forfatter)
Forlag Routledge
Udgivet 16 marts 2017
Længde 164 sider
Genrer Psycholinguistics and cognitive linguistics
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781351796675
In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages. Using existing theories from multimodal rhetoric and specific findings from neurobiological studies, the book shows possible applications of the model through case studies related to persuasive messages such as those found in political campaign advertising, legal scenarios and general advertising, including print, videos, and in-person settings. As such, the book furthers the discussion of cognitive neuroscience and multimodal rhetorical theory, and it serves as a vehicle by which readers can better understand the links between multimodal rhetoric and cognitive neuroscience associated with persuasive communication in professional and educational environments.