Classical Rhetoric and Modern Public Relations (e-bog) af Marsh, Charles
Marsh, Charles (forfatter)

Classical Rhetoric and Modern Public Relations e-bog

359,43 DKK (inkl. moms 449,29 DKK)
This book expands the theoretical foundations of modern public relations, a growing young profession that lacked even a name until the twentieth century. As the discipline seeks guiding theories and paradigms, rhetorics both ancient and modern have proven to be fruitful fields of exploration. Charles Marsh presents Isocratean rhetoric as an instructive antecedent. Isocrates was praised by Cicer...
E-bog 359,43 DKK
Forfattere Marsh, Charles (forfatter)
Forlag Routledge
Udgivet 7 maj 2013
Længde 196 sider
Genrer Semantics, discourse analysis, stylistics
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781136242649
This book expands the theoretical foundations of modern public relations, a growing young profession that lacked even a name until the twentieth century. As the discipline seeks guiding theories and paradigms, rhetorics both ancient and modern have proven to be fruitful fields of exploration. Charles Marsh presents Isocratean rhetoric as an instructive antecedent. Isocrates was praised by Cicero and Quintilian as "e;the master of all rhetoricians,"e; favored over Plato and Aristotle. By delineating the strategic value of Isocratean rhetoric to modern public relations, Marsh addresses the call for research into the philosophical, theoretical, and ethical origins of the field. He also addresses the call among scholars of classical rhetoric for modern relevance. Because Isocrates maintained that stable relationships must solicit and honor dissent, Marsh analyzes both historic and contemporary challenges to Isocratean rhetoric. He then moves forward to establish the modern applications of Isocrates in persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communitarianism, fully functioning society theory, and reflection.