Organizational Discourse e-bog
25,00 DKK
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This work supplies a concrete definition of Corporate Public Discourse, an idea that has always lacked true character. It explores how leading corporations use their own special language to define their cultures. The authors take this language, once considered a mere embellishment of speech, and use it to explore the inner workings of world-renowned organizations.This book bridges the gap betwe...
E-bog
25,00 DKK
Forlag
Praeger
Udgivet
30 oktober 2004
Længde
240 sider
Genrer
Semantics, discourse analysis, stylistics
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9780313053757
This work supplies a concrete definition of Corporate Public Discourse, an idea that has always lacked true character. It explores how leading corporations use their own special language to define their cultures. The authors take this language, once considered a mere embellishment of speech, and use it to explore the inner workings of world-renowned organizations.This book bridges the gap between organizational studies and linguistics by analyzing the communications of today's top companies. The book describes a weekly Saturday morning meeting at Wal-Mart, evaluates IBM's commitment to success, and looks into the social role of high-caliber CEOs. Broken into seven parts, including management, media, and analysis, the study efficiently frames the importance of corporate communication.