One Click (e-bog) af Brandt, Richard L.
Brandt, Richard L. (forfatter)

One Click e-bog

90,41 DKK (inkl. moms 113,01 DKK)
Buy now with one-click.Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. Yet Amazon's success is largely down to CEO and founder Jeff Bezos, a man described as both a 'happy-go-lucky mogul' and a 'notorious micromanager'. His high energy, passionate approach to retailing has driven Amazon to the top.Jeff Bezos is smart. ...
E-bog 90,41 DKK
Forfattere Brandt, Richard L. (forfatter)
Forlag Penguin
Udgivet 27 oktober 2011
Længde 224 sider
Genrer Biography: business and industry
Sprog English
Format epub
Beskyttelse LCP
ISBN 9780141971100
Buy now with one-click.Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. Yet Amazon's success is largely down to CEO and founder Jeff Bezos, a man described as both a 'happy-go-lucky mogul' and a 'notorious micromanager'. His high energy, passionate approach to retailing has driven Amazon to the top.Jeff Bezos is smart. Originally a computer geek, he had the vision to capitalise on the untapped online market for books. He's also a calculating machine who creates 'deal-flow' charts for every major decision, from what business to create to how to chose a spouse. One Click explores what makes Bezos Bezos. Through detailed research and interviews with Amazon employees, competitors and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions and how he makes his business decisions.Amazon.com was waiting to be discovered. It took Bezos's unqiue character and strategy to make it happen. Anyone in the business world can learn from his reinvention of the retail landscape.