Management e-bog
184,80 DKK
(inkl. moms 231,00 DKK)
Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management.Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, the book explains key aspects of management, including: business strategy and how to use it to meet goals; how successful marketing works; how o...
E-bog
184,80 DKK
Forlag
Routledge
Udgivet
23 marts 2022
Længde
214 sider
Genrer
Reference works
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781000543322
Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management.Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, the book explains key aspects of management, including: business strategy and how to use it to meet goals; how successful marketing works; how organizations are structured and function;fundamentals of corporate finance;human resource management's role in the management and development of people; the importance of knowledge and culture to management.This second edition has been updated to take account of general advances in management thinking, including developments in governance, responsible management and environmental pressures, and a new emphasis on health and well-being in the aftermath of the Covid-19 pandemic. It brings management thinking fully up to date with the latest currents and trends. This accessible, readable primer is an ideal starting point for anyone wanting to learn about business and management.