Social Media in Travel, Tourism and Hospitality e-bog
473,39 DKK
(inkl. moms 591,74 DKK)
Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examin...
E-bog
473,39 DKK
Forlag
Routledge
Udgivet
1 april 2016
Længde
344 sider
Genrer
Reference works
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9781317053804
Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.