Competitive Intelligence for Information Professionals (e-bog) af Hakansson, Charlotte
Hakansson, Charlotte (forfatter)

Competitive Intelligence for Information Professionals e-bog

509,93 DKK (inkl. moms 637,41 DKK)
Information professionals should be able to take a proactive role as a strategic partner in their organization's competitive intelligence. Their role needs to focus on the &quote;outside-in&quote; approach, based on their organization's strategic needs and objectives. Competitive Intelligence for Information Professionals explores the role of strategic information and intelligence in organizati...
E-bog 509,93 DKK
Forfattere Hakansson, Charlotte (forfatter)
Udgivet 27 januar 2015
Længde 152 sider
Genrer Library, archive and information management
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9780081002438
Information professionals should be able to take a proactive role as a strategic partner in their organization's competitive intelligence. Their role needs to focus on the "e;outside-in"e; approach, based on their organization's strategic needs and objectives. Competitive Intelligence for Information Professionals explores the role of strategic information and intelligence in organizations, and assesses the values and needs of intelligence in organizations. The book provides guidance on how to work strategically with competitive intelligence, methods for monitoring and analysis and a process-oriented approach. Chapters include discussions on how news monitoring and competitive intelligence interact and how this offers opportunities for cooperation between different departments. Cases from the authors' own experiences when working with competitive intelligence in international corporations are also included. Competitive intelligence (CI) is a new area for Information professionals Offers perspectives on a new trend within the library and information sector Provides a comprehensive approach to CI