How to Price (e-bog) af Shy, Oz
Shy, Oz (forfatter)

How to Price e-bog

875,33 DKK (inkl. moms 1094,16 DKK)
Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book introduces the reader to a wide variety of research results on pricing techniques in a unified, systematic way and at varying levels of difficulty. The book contains a large number...
E-bog 875,33 DKK
Forfattere Shy, Oz (forfatter)
Udgivet 2 maj 2008
Genrer GPQD
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9780511389122
Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book introduces the reader to a wide variety of research results on pricing techniques in a unified, systematic way and at varying levels of difficulty. The book contains a large number of exercises and solutions and therefore can serve as a main or supplementary course textbook, as well as a reference guidebook for pricing consultants, managers, industrial engineers, and writers of pricing software applications. Despite a moderate technical orientation, the book is accessible to readers with a limited knowledge in these fields as well as to readers who have had more training in economics.