Strategic Reputation Risk Management e-bog
436,85 DKK
(inkl. moms 546,06 DKK)
Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It...
E-bog
436,85 DKK
Forlag
Palgrave Macmillan
Udgivet
30 oktober 2002
Genrer
GPQD
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9780230511415
Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.