Strategic Reputation Risk Management (e-bog) af Larkin, J.
Larkin, J. (forfatter)

Strategic Reputation Risk Management e-bog

436,85 DKK (inkl. moms 546,06 DKK)
Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It...
E-bog 436,85 DKK
Forfattere Larkin, J. (forfatter)
Udgivet 30 oktober 2002
Genrer GPQD
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9780230511415
Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.