Qualitative Research in Digital Environments (e-bog) af Gandini, Alessandro
Gandini, Alessandro (forfatter)

Qualitative Research in Digital Environments e-bog

436,85 DKK (inkl. moms 546,06 DKK)
This book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. Unlike commonly used traditional methodological strategies, which are 'retrofitted' to digital spaces, Qualitative Research in Digital Environments offers researchers a set of 'digitally native' tools that are designed for online social environments.Thanks to a broad range of cases includ...
E-bog 436,85 DKK
Forfattere Gandini, Alessandro (forfatter)
Forlag Routledge
Udgivet 8 december 2016
Længde 228 sider
Genrer Research methods: general
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781317282198
This book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. Unlike commonly used traditional methodological strategies, which are 'retrofitted' to digital spaces, Qualitative Research in Digital Environments offers researchers a set of 'digitally native' tools that are designed for online social environments.Thanks to a broad range of cases including Louis Vuitton, YouTube and the concept of 'hipsterism', this text illustrates the practical applications of techniques and tools over the most popular social media environments.This book will be a valuable guide to qualitative research for marketing students, researchers and practitioners, as well as a central reference point for tutors in the growing field of Digital Sociology.