Tag, Nancy R. (forfatter)

Ad Critique e-bog

436,85 DKK (inkl. moms 546,06 DKK)

Ad Critique teaches advertising, marketing, and management students-both the &quote;suits&quote; and the &quote;creatives&quote;-how to effectively judge and critique creativity in advertising. This textbook is an instruction manual, a facilitator of dialogue, and a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and...

E-bog 436,85 DKK

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Forfattere Tag, Nancy R. (forfatter)

Forlag SAGE Publications, Inc

Udgivet 14 december 2011

Længde 216 sider

Genrer Communication studies

Sprog English

Format epub

Beskyttelse LCP

ISBN 9781506319513

Beskrivelse

Ad Critique teaches advertising, marketing, and management students-both the "e;suits"e; and the "e;creatives"e;-how to effectively judge and critique creativity in advertising. This textbook is an instruction manual, a facilitator of dialogue, and a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.