Advertising e-bog
296,28 DKK
(inkl. moms 370,35 DKK)
Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.Advertising provides a clear and easy guide to a
E-bog
296,28 DKK
Forlag
Routledge
Udgivet
19 december 2008
Længde
336 sider
Genrer
Communication studies
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781134530496
Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.Advertising provides a clear and easy guide to a