Applied Crisis Communication and Crisis Management e-bog
583,01 DKK
(inkl. moms 728,76 DKK)
Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, this practical book includes a wide range of cases that explore crisis communication and management in action. In the first two chapters, the author introduces key theories and principles in crisis communication, which students apply by analyzing 17 cases drawn f...
E-bog
583,01 DKK
Forlag
SAGE Publications, Inc
Udgivet
11 juni 2013
Længde
256 sider
Genrer
Communication studies
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9781483311050
Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, this practical book includes a wide range of cases that explore crisis communication and management in action. In the first two chapters, the author introduces key theories and principles in crisis communication, which students apply by analyzing 17 cases drawn from recent headlines. Cases are explored from pre-crisis, mid-crisis, and post-crisis communication perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters