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Health Service Public Relations e-bog
359,43 DKK
(inkl. moms 449,29 DKK)
The first edition of this book was published at a time when the health service was less sensitive to its reputation and the effect this had on public confidence. Since then, health service reform, accountability and market forces have meant that all directors, managers, doctors and health professionals must communicate effectively, both internally and externally. This book, revised in the light...
E-bog
359,43 DKK
Forlag
CRC Press
Udgivet
19 april 2018
Længde
200 sider
Genrer
Communication studies
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9781498795517
The first edition of this book was published at a time when the health service was less sensitive to its reputation and the effect this had on public confidence. Since then, health service reform, accountability and market forces have meant that all directors, managers, doctors and health professionals must communicate effectively, both internally and externally. This book, revised in the light of these changes, is a guide to the practical skills needed when communicating with patients, staff, the general public, opinion leaders, press, radio and television.