International Public Relations e-bog

International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and to the accompanying practice matrix to explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. Key Features:Illustrates how theory informs practice: The cultural-economic model is built around the circuit-of-culture theory, and the associated practice matrix shows students how to apply this theory to any particular problem or issue.Offers a truly international scope: Going beyond the Western, democratic, corporate perspective, this book critically examines the global diversity of public relations practice with examples from countries around the world.Represents a paradigm shift in international public relations scholarship: Extending well beyond regional and case study approaches, the integrated critical-cultural technique of this book extends current theory.Emphasizes values and ethics: Guidelines for ethical practice are provided to more effectively negotiate the international terrain.Intended Audience:This text is designed for advanced undergraduate and graduate courses in International Public Relations. In addition, it is an excellent supplemental text for courses such as Public Relations Theory, Public Relations Campaigns, Public Relations Planning and Management, and Public Relations Case Studies.