Marketing Communication (e-bog) af -
Kimmel, Allan J. (redaktør)

Marketing Communication e-bog

403,64 DKK (inkl. moms 504,55 DKK)
Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-d...
E-bog 403,64 DKK
Forfattere Kimmel, Allan J. (redaktør)
Forlag OUP Oxford
Udgivet 17 november 2005
Genrer Communication studies
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9780191557132
Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students, and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate, and MBA courses, the focus on emerging developments in the field will also appeal to a broad range of researchers and marketing professionals.