Persuasion in Your Life (e-bog) af Morris, Eric
Morris, Eric (forfatter)

Persuasion in Your Life e-bog

802,25 DKK (inkl. moms 1002,81 DKK)
This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their lives and careers. It explores techniques of verbal and visual persuas...
E-bog 802,25 DKK
Forfattere Morris, Eric (forfatter)
Forlag Routledge
Udgivet 27 september 2021
Længde 346 sider
Genrer Communication studies
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781000442311
This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their lives and careers. It explores techniques of verbal and visual persuasion for use in business and professional communication, health communication, and everyday life, as well as expanded coverage of persuasion in social movements and social advocacy. It also pays attention throughout to ethical considerations and to the significance of new media. This textbook is a student-friendly introduction suitable for use in undergraduate courses in persuasion, health communication, and business communication. The companion website includes an instructor's manual with test questions, sample assignments, web links, and other resources, as well as PowerPoint slides. Visit www.routledge.com/wahl